Re: [PSUBS-MAILIST] Talking to the press

["Sean T. Stevenson" <ststev@uniserve.com>]

When I used to work for the Coast Guard, I was put through a media relations course, which was about eight hours if I remember correctly.

Basically, we discussed how to prepare for an interview, how to answer delicate questions, how to avoid disseminating sensitive information without appearing rude, how to recognize impending traps, 
and what questions to ask of your interviewer.  To summarize:

1) Always talk in 20 second sound bites - this is what appears in a news story, and by doing so, you reduce the likelihood of your comments being contextually changed by editing.

2)  Always assume a camera is recording, even if the operator is holding it like a suitcase and not paying any attention.  Never say anything you wouldn't want as a cover story, even when you think no 
one is listening - someone is.

3)  Do not fall into the trap of answering questions outside your area of expertise - if you do not know, say you do not know, and suggest an appropriate source.  By limiting your responses in this 
manner, you always appear competent.

4)  Whenever possible, interview your interviewer prior to your interview.  Learn what angle he/she intends to approach the story from, what questions he/she will ask (if possible).  Spin the story the 
way you want, not the other way around.

5)  Answer a direct question with a direct answer.  Do not give the appearance that you are sidestepping a question with double talk.  Looking like you have something to hide is worse than hiding 
something.

These are a few points off the top of my head.

-Sean


On Thu, 6 Sep 2001 13:52:23 -0500, Chris Crouch wrote:

>Any information packets available out there on this subject?
>
>Curious
>Chris